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~person:"Diehl, Sandra"
~person:"Sander, Matthias"
~person:"Zentes, Joachim"
~subject:"Internationale Betriebswirtschaftslehre"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
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Internationale Betriebswirtschaftslehre
Internationales Marketing
28
International marketing
27
Theorie
12
Theory
12
Deutschland
9
Germany
9
Marketing management
9
Marketingmanagement
9
Multinationales Unternehmen
6
Transnational corporation
6
Globalisierung
4
Globalization
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International business research
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Internationales Management
4
Betriebswirtschaftslehre
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Business economics
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International competition
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International market entry
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Internationaler Markteintritt
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Internationaler Wettbewerb
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Management
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Marketing
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Preismanagement
3
Pricing strategy
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Advertising effects
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Competitive strategy
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Einzelhandel
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Europa
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International management
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Marketing theory
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Marketingtheorie
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Retail trade
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Welt
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Aufsatz im Buch
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Diehl, Sandra
Sander, Matthias
Zentes, Joachim
Ball, Donald A.
5
Daniels, John Day
5
Geringer, John Michael
5
Minor, Michael
5
Radebaugh, Lee H.
5
Sullivan, Daniel P.
5
McCulloch, Wendell H.
3
McNett, Jeanne M.
3
Frantz, Paul L.
2
Diamantopoulos, Adamantios
1
Dorsch, Monique
1
Gripsrud, Geir
1
Hennessey, Hubert D.
1
Hoppe, Karl-Heinz
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Hunneman, Auke
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Jeannet, Jean-Pierre
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Köglmayr, Hans-Georg
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Popp, Rebecca
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Reuvid, Jonathan
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Solberg, Carl Arthur
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Swoboda, Bernhard
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ECONIS (ZBW)
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Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
Zentes, Joachim
(
ed.
)
-
2011
-
4., überarb. u. erw. Aufl.
Persistent link: https://www.econbiz.de/10014007810
Saved in:
2
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2004
-
2., vollst. überarb. Aufl.
Persistent link: https://www.econbiz.de/10001921393
Saved in:
3
Fallstudien zum internationalen Management : Instructor's manual
Zentes, Joachim
(
contributor
);
Swoboda, Bernhard
(
contributor
)
-
2004
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009009971
Saved in:
4
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Zentes, Joachim
(
contributor
)
-
2000
Persistent link: https://www.econbiz.de/10001409266
Saved in:
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