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~person:"Diehl, Sandra"
~subject:"Advertising effects"
~subject:"Einflussgröße"
~subject:"Theory"
~type_genre:"Non-commercial literature"
~type_genre:"Sammelwerk"
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Advertising effects
Einflussgröße
Theory
Consumer behaviour
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Diehl, Sandra
Sheth, Jagdish N.
18
Bauer, Hans H.
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Huber, Frank
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Kerschbamer, Rudolf
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Inderst, Roman
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Janssen, Maarten C. W.
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Peitz, Martin
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Helm, Roland
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Matsushima, Noriaki
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
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Arbeitspapier / Forschungsgruppe Konsum und Verhalten
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ECONIS (ZBW)
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
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Verhaltenswirksame virtuelle Ladengestaltung
Diehl, Sandra
-
2000
Persistent link: https://www.econbiz.de/10001576787
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