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~person:"Diehl, Sandra"
~subject:"Consumer behaviour"
~subject:"Controlling"
~subject:"Deutschland"
~type_genre:"Book section"
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Werbe- und Markenforschung : Meilensteine - State of the art - Perspektiven ; Günter Schweiger zum 65. Geburtstag
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Erlebnisorientierte Einkaufsstättengestaltung im stationären und virtuellen Einzelhandel
Weinberg, Peter
;
Diehl, Sandra
- In:
Werbe- und Markenforschung : Meilensteine - State of …
,
(pp. 245-273)
.
2006
Persistent link: https://www.econbiz.de/10003415952
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Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra
;
Weinberg, Peter
- In:
Electronic retailing
,
(pp. 289-314)
.
2002
Persistent link: https://www.econbiz.de/10001679124
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