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~person:"Dietrich, Timo"
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Social marketing
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social marketing
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Dietrich, Timo
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Brennan, Linda
26
Gordon, Ross
23
Hastings, Gerard
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Lee, Nancy R.
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Previte, Josephine
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Sunstein, Cass R.
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Domegan, Christine
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Russell-Bennett, Rebekah
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Parker, Lukas
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French, Jeff
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Lefebvre, R. Craig
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Andreasen, Alan R.
13
Binney, Wayne
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Aleti, Torgeir
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Eagle, Lynne C.
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Murphy, Maurice
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Nguyen, Dang
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Fry, Marie-Louise
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McHugh, Patricia
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Parkinson, Joy
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Schuster, Lisa
10
Wymer, Walter
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Alves, Helena
9
Deshpande, Sameer
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Kennedy, Ann-Marie
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Reisch, Lucia A.
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Zainuddin, Nadia
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Cadario, Romain
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Chandon, Pierre
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Cismaru, Magdalena
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Dibb, Sally
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Dimant, Eugen
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Drennan, Judy
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Mulcahy, Rory
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Segmentation in social marketing : process, methods and application
4
Journal of social marketing : JSOCM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary issues in social marketing
1
European journal of marketing
1
Health marketing quarterly
1
International journal of market research
1
Journal of Social Marketing
1
Journal of business research : JBR
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SpringerLink / Bücher
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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ECONIS (ZBW)
16
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1
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
2
Co-creating and evaluating social marketing programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
3
BUILD: a five-step process to develop theory-driven social marketing interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
4
Integrating theory in co-design : an abductive approach
Hurley, Erin
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10012668404
Saved in:
5
Challenges in conducting social marketing-based alcohol prevention trials in schools
Stock, Christiane
;
Dietrich, Timo
;
Vallentin-Holbech, Lotte
- In:
Stakeholder involvement in social marketing : …
,
(pp. 72-88)
.
2021
Persistent link: https://www.econbiz.de/10012419442
Saved in:
6
50 years of social marketing : seeding solutions for the future
Dietrich, Timo
;
Hurley, Erin
;
Carins, Julia
;
Kassirer, Jay
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1434-1463
Persistent link: https://www.econbiz.de/10013350968
Saved in:
7
Is social media a panacea for social marketing communication? : a scoping review
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10013417450
Saved in:
8
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
9
Segmentation in social marketing : process, methods and application
Dietrich, Timo
(
ed.
);
Rundle-Thiele, Sharyn
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521717
Saved in:
10
Segmentation in social marketing : why we should do it more often that we currently do
Kubacki, Krzysztof
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011557761
Saved in:
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