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~person:"Dietvorst, Roeland C."
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Consumer behaviour
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Ad appeals
1
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Dietvorst, Roeland C.
Verbeke, Wim
139
Verbeke, Willem J. M. I.
83
Pieniak, Zuzanna
20
Grunert, Klaus G.
17
Bagozzi, Richard P.
16
Brunsø, Karen
16
Van Huylenbroeck, Guido
16
Gellynck, Xavier
15
Scholderer, Joachim
14
Vanhonacker, Filiep
14
Perez-Cueto, Federico
12
de Barcellos, Marcia Dutra
12
Delfgaauw, Josse
11
Olsen, Svein Ottar
11
Van Wezemael, Lynn
11
Viaene, Jacques
11
Belschak, Frank
10
Dur, Robert A. J.
10
Rutsaert, Pieter
9
Aschemann-Witzel, Jessica
8
Demont, Matty
8
Niedzwiedzka, Barbara
8
Vermeir, Iris
8
Bech-Larsen, Tino
7
Kügler, Jens Oliver
6
Nayga, Rodolfo M.
6
Non, Jan Adrianus
6
Van Loo, Ellen J.
6
Ward, Ronald W.
6
Caputo, Vincenzina
5
Ndour, Maimouna
5
Roosen, Jutta
5
Athanasios, Krystallis
4
Buysse, Jeroen
4
Dietz, Bart
4
Haese, Marijke d'
4
Hoefkens, Christine
4
Perez-Cueto, Federico J.A.
4
Popp, Michael
4
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of management : JOM
1
Journal of marketing research : JMR
1
Journal of neuroscience, psychology, and economics
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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1
Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.
;
Boksem, Maarten A. S.
;
Dietvorst, …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
2
,
pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
Saved in:
2
The making of the Machiavellian brain : a structural MRI analysis
Verbeke, Willem J. M. I.
;
Rietdijk, Wim J. R.
;
van den …
- In:
Journal of neuroscience, psychology, and economics
4
(
2011
)
4
,
pp. 205-216
Persistent link: https://www.econbiz.de/10009534284
Saved in:
3
Theory of mind and empathic explanations of Machiavellianism : a neuroscience perspective
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of management : JOM
39
(
2013
)
7
,
pp. 1760-1798
Persistent link: https://www.econbiz.de/10010199969
Saved in:
4
Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.
;
Verbeke, Willem J. M. I.
;
Berg, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
5
,
pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
Saved in:
5
A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.
;
Verbeke, Willem J. M. I.
; …
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
Saved in:
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