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~person:"Dijk, Albert van"
~person:"Hasliza Hassan"
~person:"Wey, Christian"
~type_genre:"Aufsatz in Zeitschrift"
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Betriebliche Wertschöpfung
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Branchenentwicklung
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Brand image
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Category Management
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brand personality
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Dijk, Albert van
Hasliza Hassan
Wey, Christian
Radas, Sonja
3
Abu Bakar Sade
2
Chambolle, Claire
2
Hicks, Michael J.
2
Muhammad Sabbir Rahman
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Stanworth, James O.
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Abu Bakar bin Abdul Hamid
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AlNajem, Mohamad N.
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1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
International journal of services and operations management
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ECONIS (ZBW)
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
2
Malaysian hypermarket retailing development and expansion
Hasliza Hassan
;
Abu Bakar Sade
;
Muhammad Sabbir Rahman
- In:
International journal of retail & distribution management
41
(
2013
)
8
,
pp. 584-595
Persistent link: https://www.econbiz.de/10009771133
Saved in:
3
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
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