Harinck, Fieke; Beest, Ilja Van; Dijk, Eric Van; … - In: Judgment and Decision Making 7 (2012) 4, pp. 462-471
Research has identified loss aversion as a strong and robust phenomenon, but has also revealed some moderators affecting the magnitude of its effect on decision making. In the current article, we draw attention to the fact that even the measurement of loss aversion itself may affect its...