//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Diller, Hermann"
~person:"Grewal, Dhruv"
~person:"Matzler, Kurt"
~person:"Reinartz, Werner J."
~person:"Walsh, Gianfranco"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer orientation"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
129
Relationship marketing
129
Consumer behaviour
47
Konsumentenverhalten
47
Theorie
28
Theory
28
Deutschland
23
Germany
23
Einzelhandel
20
Retail trade
20
Customer satisfaction
18
Kundenzufriedenheit
18
Kundenwert
16
Customer value
13
Lieferantenmanagement
13
Supplier relationship management
13
Customer service
12
Dienstleistungsqualität
12
Kundenservice
12
Service quality
12
USA
11
United States
11
Customer integration
9
Dienstleistungssektor
8
Kundenintegration
8
Service industry
8
Internet marketing
7
Kundenmanagement
7
Online-Marketing
7
Management
6
Marketing management
6
Marketingmanagement
6
Austria
5
B-to-B-Marketing
5
Beschwerdemanagement
5
Beziehungsmanagement
5
Business-to-business marketing
5
Complaint management
5
Corporate reputation
5
E-commerce
5
more ...
less ...
Online availability
All
Undetermined
36
Free
6
Type of publication
All
Article
108
Book / Working Paper
21
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
Aufsatz im Buch
34
Book section
34
Aufsatzsammlung
6
Collection of articles of several authors
6
Sammelwerk
6
Graue Literatur
5
Lehrbuch
5
Non-commercial literature
5
Arbeitspapier
4
Working Paper
4
Hochschulschrift
3
Textbook
3
Collection of articles written by one author
2
Handbook
2
Handbuch
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Reprint
1
Thesis
1
more ...
less ...
Language
All
English
79
German
51
Author
All
Diller, Hermann
Grewal, Dhruv
Matzler, Kurt
Reinartz, Werner J.
Walsh, Gianfranco
Bruhn, Manfred
113
Homburg, Christian
108
Kumar, V.
79
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
54
Hollebeek, Linda D.
51
Herrmann, Andreas
49
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Mattila, Anna S.
38
Gil Saura, Irene
37
Stock-Homburg, Ruth
34
Hippner, Hajo
33
Smith, Alan D.
33
Thaichon, Park
32
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Prentice, Catherine
31
Svensson, Göran
31
Neslin, Scott A.
30
Reichwald, Ralf
30
Loureiro, Sandra Maria Correia
29
Sheth, Jagdish N.
29
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Eggert, Andreas
27
Grönroos, Christian
27
Kleinaltenkamp, Michael
26
Quach, Sara
26
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
1
INSEAD
1
Springer-Verlag GmbH
1
Published in...
All
Journal of retailing
10
Journal of the Academy of Marketing Science
7
Journal of service research : JSR
5
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business research : JBR
4
Journal of marketing
4
Journal of business economics : JBE
3
Die Betriebswirtschaft : DBW
2
Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
2
European management journal
2
Faculty & research / Insead : working paper series
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Journal of service research
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
2
MSI reports : working paper series
2
Marketing : ZFP ; journal of research and management
2
Psychology & marketing
2
Retailing in the 21st century : current and future trends
2
Springer texts in business and economics
2
SpringerLink / Bücher
2
Yearbook of marketing and consumer research
2
Zeitschrift für Energiewirtschaft : ZfE
2
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
British journal of management : BJM
1
Customer relationship management in electronic markets
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Die Zukunft der diversifizierten Unternehmung
1
Direct marketing
1
E-Communication und Marken : [Markendialog Juni 2001]
1
Gabler Edition Wissenschaft
1
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
1
Handbook of business-to-business marketing
1
Handbook of marketing decision models
1
Handbook of research on customer engagement
1
Handbook of research on customer equity in marketing
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handelsforschung
1
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
1
more ...
less ...
Source
All
ECONIS (ZBW)
129
Showing
1
-
10
of
129
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effectiveness of engagement initiatives across engagement platforms : a meta-analysis
Blut, Markus
;
Kulikovskaja, Viktorija
;
Hubert, Marco
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 941-965
Persistent link: https://www.econbiz.de/10014336009
Saved in:
2
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
3
Digital presence in service recovery : the interactive effect of customer salutations and employee photographs in email signatures
Walsh, Gianfranco
;
Shiu, Edward
;
Schaarschmidt, Mario
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2361-2383
Persistent link: https://www.econbiz.de/10013465198
Saved in:
4
Customer integration, fairness perceptions, and silent endurance in digital versus human service interactions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Dose, David
; …
- In:
European management journal
41
(
2023
)
1
,
pp. 34-46
Persistent link: https://www.econbiz.de/10014281789
Saved in:
5
You've lost that learning feeling : drivers and drawbacks of channel partner disengagement with sales training
Satornino, Cinthia B.
;
Pelser, Jan
;
Wetzels, Martin
; …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 258-276
Persistent link: https://www.econbiz.de/10014433589
Saved in:
6
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
7
Reimagining personalization in the physical store
Scholdra, Thomas P.
;
Wichmann, Julian R. K.
;
Reinartz, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
8
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
Saved in:
9
The platformization of brands
Wichmann, Julian R. K.
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 109-131
Persistent link: https://www.econbiz.de/10012794732
Saved in:
10
Conceptualizing value creation in the platform era
Wichmann, Julian R. K.
;
Reinartz, Werner J.
; …
- In:
Journal of creating value
8
(
2022
)
2
,
pp. 184-203
Persistent link: https://www.econbiz.de/10014581504
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->