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~person:"Diller, Hermann"
~person:"Hinterhuber, Andreas"
~type:"article"
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The ROI of pricing : measuring the impact and making the business case
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Cannibalization - five easy pieces
Hinterhuber, Andreas
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The ROI of pricing : measuring the impact and making …
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(pp. 31-43)
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2014
Persistent link: https://www.econbiz.de/10010240076
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