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~person:"Diller, Hermann"
~person:"Matzler, Kurt"
~person:"Reinartz, Werner J."
~person:"Walsh, Gianfranco"
~type_genre:"Non-commercial literature"
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Beziehungsmarketing
5
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Diller, Hermann
Matzler, Kurt
Reinartz, Werner J.
Walsh, Gianfranco
Van den Poel, Dirk
25
Homburg, Christian
21
Bauer, Hans H.
16
Huber, Frank
12
Wiedmann, Klaus-Peter
12
Piller, Frank T.
10
Weerth, Carsten
9
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7
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7
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6
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6
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6
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6
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5
Fürst, Andreas
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Helmig, Bernd
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5
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Neslin, Scott A.
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Netzer, Oded
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Odekerken-Schröder, Gaby
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Sudhir, K.
5
Wangenheim, Florian von
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Alioski, Adrian
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R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
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1
Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel
-
2020
Persistent link: https://www.econbiz.de/10012298430
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2
Automatisierung von Kundenmanagementprozessen : empirische Ergebnisse zum aktuellen Stand der Automatisierung am Beispiel der Dienstleistungsbranche
Diller, Hermann
;
Oswald, Christian
-
2007
Persistent link: https://www.econbiz.de/10003849313
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3
Measuring the custumer relationship management construct and linking it to performance outcomes
Reinartz, Werner J.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001825341
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4
The impact of customer relationship characterisstics on profitable lifetime duration
Reinartz, Werner J.
(
contributor
);
Kumar, V.
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632962
Saved in:
5
Customer lifetime duration : an empirical framework for measurement and explanation
Reinartz, Werner J.
;
Kumar, V.
-
2000
Persistent link: https://www.econbiz.de/10001635082
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