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~person:"Diller, Hermann"
~subject:"Brand"
~subject:"Marketing management"
~subject:"Retail trade"
~type_genre:"Aufsatz in Zeitschrift"
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Schwachstellen in Marketingprozessen : Ergebnisse einer explorativen Reengineering-Metaanalyse
Diller, Hermann
;
Saatkamp, Jörg
- In:
Marketing : ZFP ; journal of research and management
24
(
2002
)
4
,
pp. 239-252
Persistent link: https://www.econbiz.de/10001726858
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