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~person:"Diller, Hermann"
~subject:"Promotional materials"
~subject:"Theorie"
~subject:"Werbung"
~type:"book"
~type_genre:"Hochschulschrift"
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Einsatz werblicher Kommunikation im Einzelhandel unter besonderer Berücksichtigung des Hörfunks als Kommunikationsmedium
Hillebrand, Rainer
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1990
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