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~person:"Dimitratos, Pavlos"
~person:"Kraus, Sascha"
~person:"Schmid, Stefan"
~subject:"International marketing"
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Search: subject_exact:"Internationaler Markteintritt"
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International marketing
International market entry
78
Internationaler Markteintritt
78
Multinationales Unternehmen
43
Transnational corporation
43
Globalisierung
29
Globalization
29
KMU
19
SME
19
Business start-up
16
Unternehmensgründung
16
Entrepreneurship
13
Entrepreneurship approach
13
Strategisches Management
12
International business
10
Internationale Geschäftsbeziehungen
10
Firm performance
9
Internationalisierung
9
Unternehmenserfolg
9
Welt
9
World
9
Deutschland
8
Strategic management
8
China
7
Germany
7
Strategic alliance
7
Strategische Allianz
7
Takeover
7
Übernahme
7
Business network
6
Decision
6
Entscheidung
6
Unternehmensnetzwerk
6
Business model
5
Competitive strategy
5
Geschäftsmodell
5
Internationales Marketing
5
Internationalization
5
Wettbewerbsstrategie
5
Computer industry
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Dimitratos, Pavlos
Kraus, Sascha
Schmid, Stefan
Czinkota, Michael R.
10
Ronkainen, Ilkka A.
10
Hill, Charles W. L.
7
Backhaus, Klaus
6
Voeth, Markus
6
Büschken, Joachim
5
Fuchs, Manfred
5
Zentes, Joachim
5
Jain, Subhash C.
4
Javalgi, Rajshekhar G.
4
Johansson, Johny K.
4
Solberg, Carl Arthur
4
Alon, Ilan
3
Apfelthaler, Gerhard
3
Bell, Sandra
3
Bennett, Roger
3
Bouncken, Ricarda B.
3
Dominguez, Noémie
3
Gnizy, Itzhak
3
Griffith, David A.
3
Kotabe, Masaaki
3
Kuivalainen, Olli
3
Li, Tiger
3
Lingenfelder, Michael
3
Marinova, Svetla Trifonova
3
Martin, Silvia L.
3
Mayrhofer, Ulrike
3
Moffett, Michael H.
3
Mohammad Falahat
3
Rishi, Bikramjit
3
Samiee, Saeed
3
Shoham, Aviv
3
Tarba, Shlomo Yedidia
3
Vescovi, Tiziano
3
Aggarwal, Vinod K.
2
Ahlert, Dieter
2
Ambaye, Michele
2
Angulo-Ruiz, Fernando
2
Baker, William E.
2
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European journal of international management : EJIM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business and economics research journal
1
International business review : the official journal of the European International Business Academy
1
Journal of world business : JWB
1
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ECONIS (ZBW)
5
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1
The mediating role of alliances in the international market orientation-performance relationship of SMEs
Nakos, George
;
Dimitratos, Pavlos
;
Elbanna, Said
- In:
International business review : the official journal of …
28
(
2019
)
3
,
pp. 603-612
Persistent link: https://www.econbiz.de/10012017625
Saved in:
2
A configurational analysis of network and knowledge variables explaining Born Globals' and late internationalizing SMEs' international performance
Hughes, Mathew
;
Cesinger, Beate
;
Cheng, Cheng-Feng
; …
- In:
Industrial marketing management : the international …
80
(
2019
),
pp. 172-187
Persistent link: https://www.econbiz.de/10012064419
Saved in:
3
A socioemotional wealth perspective on how collaboration intensity, trust, and international market knowledge affect family firms' multinationality
Cesinger, Beate
;
Hughes, Mathew
;
Mensching, Helge
; …
- In:
Journal of world business : JWB
51
(
2016
)
4
,
pp. 586-599
Persistent link: https://www.econbiz.de/10011522869
Saved in:
4
Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha
;
Meier, Fabian
;
Eggers, Felix
;
Bouncken, …
- In:
European journal of international management : EJIM
10
(
2016
)
2
,
pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
Saved in:
5
Born globals : investigating the influence of their business models on rapid internationalization
Bouncken, Ricarda B.
;
Muench, Miriam
;
Kraus, Sascha
- In:
International business and economics research journal
14
(
2015
)
2
,
pp. 247-255
Persistent link: https://www.econbiz.de/10010529979
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