Dimmick, John; Wang, Tao - In: Journal of Media Economics 18 (2005) 4, pp. 233-246
This article suggests that the logistic growth equation is the model underlying media diffusion. The logistic is shown to be a good fit to the diffusion of U.S. communication media such as radio, TV, cable, VCR, and the home computer. This article proposes that the r and K parameters of the...