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Ding, Yu
Kalra, Ajay
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Journal of consumer research : JCR ; an interdisciplinary journal
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I really know you : how influencers can increase audience engagement by referencing their close social ties : editor's choice
Chung, Jaeyeon
;
Ding, Yu
;
Kalra, Ajay
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
4
,
pp. 683-703
Persistent link: https://www.econbiz.de/10014444182
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