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~person:"Disegna, Marta"
~person:"Helgeson, James G."
~person:"Lee, Wei-Na"
~person:"Meurs, Frank van"
~subject:"Konsumentenverhalten"
~subject:"Steuerwettbewerb"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Hochschulschrift"
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Search: subject:"Ursprungsregeln"
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Konsumentenverhalten
Steuerwettbewerb
Rules of origin
7
Ursprungsregeln
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Consumer behaviour
6
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5
Herkunftsbezeichnung
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Brand image
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Advertising
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Country of origin
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Disegna, Marta
Helgeson, James G.
Lee, Wei-Na
Meurs, Frank van
Basfirinci, Cigdem
3
Diamantopoulos, Adamantios
3
Giraldi, Janaina de Moura Engracia
3
Haufler, Andreas
3
Hong, Sung-tai
3
Phau, Ian
3
Vescovi, Tiziano
3
Ahmed, Sadrudin A.
2
Aiello, Gaetano
2
Astous, Alain d'
2
Balabanis, George
2
Behrens, Kristian
2
Carneiro, Jorge Manoel Teixeira
2
Cheah, Isaac
2
Checchinato, Francesca
2
De Nisco, Alessandro
2
Deb, Madhurima
2
Dinnie, Keith
2
Dmitrovič, Tanja
2
Donvito, Raffaele
2
Ermschel, Ulrich
2
Felix, Reto
2
Fox, William F.
2
Guina, Fernanda de Tavares Canto
2
Hamilton, Jonathan H.
2
Harzing, Anne-Wil
2
Herz, Marc
2
Josiassen, Alexander
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Lee, Sangwon
2
Mainolfi, Giada
2
Mandler, Timo
2
Marino, Vittoria
2
McCracken, Scott
2
Ottaviano, Gianmarco I. P.
2
Pflüger, Michael
2
Russell, Cristel
2
Russell, Dale
2
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Journal of international consumer marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
New directions in international advertising research
1
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ECONIS (ZBW)
6
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Foreign languages in advertising as implicit country-of-origin cues : mechanism, associations, and effectiveness
Hornikx, Jos
;
Meurs, Frank van
- In:
Journal of international consumer marketing
29
(
2017
)
2
,
pp. 60-73
Persistent link: https://www.econbiz.de/10011690489
Saved in:
3
Consumers' use of country-of-manufacture information? : Norway and the United States : ethnocentric, economic, and cultural differences
Helgeson, James G.
;
Kurpis, Lada Helen V.
;
Supphellen, Magne
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011709328
Saved in:
4
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
5
Country-of-origin effects on consumer product evaluation and purchase intention : the role of objective versus subjective knowledge
Lee, Jin Kyun
;
Lee, Wei-Na
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 137-151
Persistent link: https://www.econbiz.de/10003890762
Saved in:
6
Direct and indirect use of country of origin cues for hybrid and non-hybrid products
Yun, TaiWoong
;
Lee, Wei-Na
;
Sego, Trina
- In:
New directions in international advertising research
,
(pp. 195-214)
.
2002
Persistent link: https://www.econbiz.de/10001785331
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