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~person:"Diwo, Sebastian"
~person:"Liu, Gordon"
~subject:"Markenführung"
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Neue Entwicklungen im Dienstleistungsmarketing : [Vorträge des 8. Dienstleistungsmarketing-Workshops, der im Februar 2001 an der Universität Innsbruck veranstaltet wurde]
1
Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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Managing branding and legitimacy : a study of charity retail sector
Liu, Gordon
;
Eng, Teck Yong
;
Sekhon, Yasmin Kaur
- In:
Nonprofit and voluntary sector quarterly
43
(
2014
)
4
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010392594
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Markenwahrnehmung und Markenführung in der Handelspraxis - ein Abgleich zwischen Theorie und Praxis
Moser, Sylvia
;
Diwo, Sebastian
- In:
Neue Entwicklungen im Dienstleistungsmarketing : …
,
(pp. 287-309)
.
2002
Persistent link: https://www.econbiz.de/10001662793
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