//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dixon, Donald F."
~person:"Franses, Philip Hans"
~person:"Meffert, Heribert"
~subject:"Betriebswirtschaftslehre"
~subject:"Ökonomische Ideengeschichte"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketingtheorie"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Betriebswirtschaftslehre
Ökonomische Ideengeschichte
Marketing theory
8
Marketingtheorie
8
Theorie
5
Theory
5
Brand
3
Markenartikel
3
Market share
3
Marktanteil
3
Preiselastizität
3
Price elasticity
3
Marketing
2
Brand management
1
Category Management
1
Category management
1
Consumer behaviour
1
Deutschsprachiger Raum
1
German-speaking countries
1
History of economic thought
1
Innovation
1
Konsumentenverhalten
1
Markenführung
1
Paradigmenwechsel
1
Regression analysis
1
Regressionsanalyse
1
Technischer Fortschritt
1
Technological change
1
competitive structure
1
elasticity decomposition
1
market shares
1
share-switching
1
store-level scanner data
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Non-commercial literature
Aufsatz im Buch
7
Book section
7
Reprint
5
Arbeitspapier
1
Article in journal
1
Aufsatz in Zeitschrift
1
Aufsatzsammlung
1
Bibliografie
1
Festschrift
1
Graue Literatur
1
Working Paper
1
more ...
less ...
Language
All
German
1
Author
All
Dixon, Donald F.
Franses, Philip Hans
Meffert, Heribert
Belz, Christian
2
Rudolph, Thomas
2
Tomczak, Torsten
2
Bode, Matthias
1
Hansen, Ursula
1
Hemmerle, Oliver Benjamin
1
Münstermann, Matthias
1
Sabel, Hermann
1
more ...
less ...
Published in...
All
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketingwissenschaft im Wandel : Anmerkungen zur Paradigmendiskussion
Meffert, Heribert
-
1999
Persistent link: https://www.econbiz.de/10013420241
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->