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~person:"Dolbec, Pierre-Yann"
~subject:"Brand experience"
~subject:"Konsum"
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Dolbec, Pierre-Yann
Castilhos, Rodrigo B.
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Chebat, Jean-Charles
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Conceptualizing spatial types : characteristics, transitions, and research avenues
Castilhos, Rodrigo B.
;
Dolbec, Pierre-Yann
- In:
Marketing theory
18
(
2018
)
2
,
pp. 154-168
Persistent link: https://www.econbiz.de/10011894345
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2
The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann
;
Chebat, Jean-Charles
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
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