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~person:"Dollet, Jean Noel"
~person:"Gierl, Heribert"
~person:"Völckner, Franziska"
~source:"econis"
~subject:"Brand management"
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Search: subject_exact:"Business-to-consumer marketing"
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Brand management
Consumer goods marketing
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Dollet, Jean Noel
Gierl, Heribert
Völckner, Franziska
Ahlert, Dieter
3
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Innovative Markenführung und -implementierung
1
International journal of business excellence
1
Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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Adapting premium FMCG strategies to luxury brands
Dollet, Jean Noel
;
Díaz, Angel
;
Fernández-Moya, …
- In:
International journal of business excellence
12
(
2017
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10011800723
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2
Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Gierl, Heribert
- In:
Innovative Markenführung und -implementierung
,
(pp. 165-189)
.
2011
Persistent link: https://www.econbiz.de/10009349232
Saved in:
3
Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
Saved in:
4
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
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