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Donato, Carmela
Amatulli, Cesare
40
Guido, Gianluigi
24
De Angelis, Matteo
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The atypicality of sustainable luxury products
Amatulli, Cesare
;
De Angelis, Matteo
;
Donato, Carmela
- In:
Psychology & Marketing
38
(
2021
)
11
,
pp. 1990-2005
Persistent link: https://www.econbiz.de/10012633169
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An investigation on the effectiveness of hedonic versus utilitarian message appeals in luxury product communication
Amatulli, Cesare
;
De Angelis, Matteo
;
Donato, Carmela
- In:
Psychology & Marketing
37
(
2019
)
4
,
pp. 523-534
Persistent link: https://www.econbiz.de/10012189618
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