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~person:"Dong, Beibei"
~subject:"Customer satisfaction"
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Customer satisfaction
Beziehungsmarketing
2
Consumer behaviour
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Customer integration
2
Customer participation
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Konsumentenverhalten
2
Kundenintegration
2
Kundenzufriedenheit
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Relationship marketing
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Cocreation
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Consumer choice
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Coproduction
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Customer cocreation
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Customer coproduction
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Customer engagement
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Customer expectation
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Customer innovation
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Dienstleistungsqualität
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Dong, Beibei
Edvardsson, Bo
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Pham Ngoc Thuy
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Rather, Raouf Ahmad
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Gil Saura, Irene
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Journal of the Academy of Marketing Science
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Customer participation in services : domain, scope, and boundaries
Dong, Beibei
;
Sivakumar, K.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
6
,
pp. 944-965
Persistent link: https://www.econbiz.de/10011779550
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2
How a customer participates matters : "I am producing" versus "I am designing"
Dong, Beibei
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 498-510
Persistent link: https://www.econbiz.de/10011418354
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