Xiong Chen, Zhen; Shi, Yizheng; Dong, Da‐Hai - In: Marketing Intelligence & Planning 26 (2008) 1, pp. 11-25
Purpose – The paper's aim is to investigate the antecedents and outcomes of the relationship between providers and consumers of a “high‐credence” service, in Hong Kong. Design/methodology/approach – A model of antecedents and outcomes was constructed. Relationship quality was...