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~person:"Donnevert, Tobias"
~person:"Plinke, Wulff"
~subject:"Brand management"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzbeitrag"
~type_genre:"Reprint"
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Brand management
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B-to-B-Marketing
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Donnevert, Tobias
Plinke, Wulff
Kleinaltenkamp, Michael
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Business relationship management and marketing
1
Entwicklungen des Investitionsgütermarketing
1
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ECONIS (ZBW)
3
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Theoretical perspectives of business relationships : explanation and configuration
Kleinaltenkamp, Michael
;
Plinke, Wulff
;
Söllner, Albrecht
-
2015
Persistent link: https://www.econbiz.de/10010423228
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2
Integration als Garant erfolgreicher Markenkommunikation : eine empirische Untersuchung im B-to-B-Markt
Bauer, Hans H.
;
Donnevert, Tobias
;
Wetzel, Hauke
; …
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 613-634)
.
2010
Persistent link: https://www.econbiz.de/10003910049
Saved in:
3
Effizienz und Effektivität im Management von Geschäftsbeziehungen auf industriellen Märkten
Plinke, Wulff
- In:
Entwicklungen des Investitionsgütermarketing
,
(pp. 179-199)
.
1998
Persistent link: https://www.econbiz.de/10001305476
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