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~person:"Donovan, Rob"
~person:"Kerin, Roger A."
~subject:"Marketing management"
~type_genre:"Congress Report"
~type_genre:"Lehrbuch"
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Principles and practice of social marketing : an international perspective
Donovan, Rob
;
Henley, Nadine
-
2010
-
[Updated ed.]
behaviour. The author team combine research and teaching
knowledge
with hands-on experience of developing and implementing …
Persistent link: https://www.econbiz.de/10008698161
Saved in:
2
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
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