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Consumption of bottled water at the bottom of the pyramid : who purchases first?
Howell, Rachel
;
Sinha, Kinsuk Mani
;
Wagner, Natascha
; …
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 31-50
Persistent link: https://www.econbiz.de/10012159129
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