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Dorf, Bob
Rogers, Martha
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The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program
Peppers, Don
;
Rogers, Martha
;
Dorf, Bob
-
1999
-
Reprint.
Persistent link: https://www.econbiz.de/10004566766
Saved in:
2
MANAGER'S TOOL KIT - IS YOUR COMPANY READY FOR ONE-TO-ONE MARKETING? - You know you want to build learning relationships with your customers, but where should you start? The author...
Peppers, Don
;
Rogers, Martha
;
Dorf, Bob
- In:
Harvard business review : HBR
77
(
1999
)
1
,
pp. 151-164
Persistent link: https://www.econbiz.de/10005971280
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