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~person:"Dosquet, Frédéric"
~subject:"Social web"
~subject:"Virtuelle Realität"
~subject:"social network sites"
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Digital touch in sponsorship : getting closer to the brand through virtual reality
Petit, Olivia
;
Lorey, Thierry
;
Dosquet, Frédéric
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1758-1771
Persistent link: https://www.econbiz.de/10014335634
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