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~person:"Dowling, Grahame R."
~subject:"Business ethics"
~subject:"Measurement"
~type_genre:"Article in journal"
~type_genre:"Ratgeber"
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European management review : the journal of the European Academy of Management
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The relative impact of corporate reputation on consumer choice : beyond a halo effect
Burke, Paul F.
;
Dowling, Grahame R.
;
Wei, Edward
- In:
Journal of marketing management : MM
34
(
2018
)
13/14
,
pp. 1227-1257
Persistent link: https://www.econbiz.de/10011981599
Saved in:
2
Defining and measuring corporate reputations
Dowling, Grahame R.
- In:
European management review : the journal of the …
13
(
2016
)
3
,
pp. 207-223
Persistent link: https://www.econbiz.de/10011644351
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