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~person:"Draganska, Michaela"
~person:"Gupta, Suraksha"
~type_genre:"Arbeitspapier"
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Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
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Rawal, Saurabh
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2014
Persistent link: https://www.econbiz.de/10010337571
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Information or persuasion? : An empirical investigation of the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert
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contributor
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2007
Persistent link: https://www.econbiz.de/10003527683
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The influence of product variety on brand perception and choice
Berger, Jonah
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contributor
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Draganska, Michaela
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2006
Persistent link: https://www.econbiz.de/10003342481
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