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~person:"Draganska, Michaela"
~person:"Jensen, Paul H."
~person:"Sattler, Henrik"
~subject:"Markenführung"
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Draganska, Michaela
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Schmalenbach business review : sbr
1
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ECONIS (ZBW)
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Does chain labeling make private labels more successful?
Schnittka, Oliver
;
Becker, Jan-Michael
;
Gedenk, Karen
; …
- In:
Schmalenbach business review : sbr
67
(
2015
)
1
,
pp. 92-113
Persistent link: https://www.econbiz.de/10010471720
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