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~person:"Drees, Norbert"
~person:"Keller, Kevin Lane"
~subject:"Brand image"
~subject:"Europa"
~subject:"Germany"
~subject:"Marketing theory"
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Search: subject_exact:"Marketing-Kommunikation"
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Brand image
Europa
Germany
Marketing theory
Marketing management
57
Marketingmanagement
57
Marketing
25
Brand management
19
Markenführung
19
Marketingtheorie
14
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9
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8
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2
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2
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English
19
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Drees, Norbert
Keller, Kevin Lane
Bruhn, Manfred
36
Meffert, Heribert
29
Kotler, Philip
24
Kuß, Alfred
21
Homburg, Christian
20
Tomczak, Torsten
18
Diller, Hermann
13
Kirchgeorg, Manfred
13
Reinecke, Sven
13
Sheth, Jagdish N.
13
Bauer, Hans H.
12
Fritz, Wolfgang
12
Kleinaltenkamp, Michael
12
Wiedmann, Klaus-Peter
11
Backhaus, Klaus
10
Esch, Franz-Rudolf
10
Burmann, Christoph
9
Kreutzer, Ralf T.
9
Krohmer, Harley
9
Perreault, William D.
9
Runia, Peter
9
Albers, Sönke
8
Berndt, Ralph
8
Fantapié Altobelli, Claudia
8
Hunt, Shelby D.
8
McCarthy, Edmund Jerome
8
Walker, Orville C.
8
Sander, Matthias
7
Tadajewski, Mark
7
Wensley, Robin
7
Eisend, Martin
6
Geyer, Olaf
6
Gierl, Heribert
6
Herrmann, Andreas
6
Kaapke, Andreas
6
Krafft, Manfred
6
Kumar, V.
6
Meissner, Hans Günther
6
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Pearson Deutschland GmbH
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Erfurter Hefte zum angewandten Marketing
8
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2
wi - Wirtschaft
2
wi wirtschaft
2
Always learning
1
Brand management ; Vol. 1
1
Brand management ; Vol. 2
1
Measuring and managing brands
1
Pearson one
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The evolution of integrated marketing communications : the customer-driven marketplace
1
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ECONIS (ZBW)
31
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1
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Chernev, Alexander
; …
-
2023
-
16., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10013459247
Saved in:
2
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2017
-
15., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10011850131
Saved in:
3
A framework for marketing management
Kotler, Philip
-
2016
-
Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
Saved in:
4
Crowdsourcing
Drees, Norbert
(
ed.
);
Janczikowsky, Sven
(
contributor
); …
-
2015
Persistent link: https://www.econbiz.de/10013424812
Saved in:
5
Marketing-Management : Konzepte - Instrumente - Unternehmensfallstudien
Kotler, Philip
;
Keller, Kevin Lane
;
Opresnik, Marc Oliver
-
2015
-
14., aktualisierte Auflage
Persistent link: https://www.econbiz.de/10014009456
Saved in:
6
Branchenspezifisches Marketing
Drees, Norbert
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010472953
Saved in:
7
Pharmamarketing
Drees, Norbert
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010338960
Saved in:
8
A framework for marketing management
Kotler, Philip
;
Keller, Kevin Lane
-
2012
-
5. ed., international ed.
Persistent link: https://www.econbiz.de/10009373766
Saved in:
9
Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
Saved in:
10
Marketing management
Kotler, Philip
-
2012
-
2. European ed.
Persistent link: https://www.econbiz.de/10009570770
Saved in:
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3
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