//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Drees, Norbert"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing-Kommunikation"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing management
19
Marketingmanagement
19
Deutschland
9
Germany
8
Marketing
6
Online-Marketing
3
Target group
3
Zielgruppe
3
Advertising planning
2
Werbeplanung
2
Airline
1
Alter
1
Arzneimittel
1
Arzneimittelmarkt
1
Ausländer
1
Automotive industry
1
Beziehungsmarketing
1
Branche
1
Brand
1
Brand management
1
China
1
Consultancy services
1
Consumer behaviour
1
Corporate culture
1
Crowdsourcing
1
Customer satisfaction
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Discounter
1
Discounters
1
Exportmarketing
1
Fluggesellschaft
1
Food
1
Food retailing
1
Foreigners
1
Gender
1
Geschlecht
1
Geschlechterforschung
1
Insurance
1
International marketing
1
more ...
less ...
Type of publication
All
Book / Working Paper
18
Article
1
Type of publication (narrower categories)
All
Graue Literatur
16
Non-commercial literature
16
Collection of articles of several authors
15
Sammelwerk
15
Aufsatzsammlung
2
Article in journal
1
Aufsatz in Zeitschrift
1
Festschrift
1
Hochschulschrift
1
more ...
less ...
Language
All
German
19
Author
All
Drees, Norbert
Kotler, Philip
88
Bruhn, Manfred
83
Homburg, Christian
64
Meffert, Heribert
62
Pepels, Werner
46
Sheth, Jagdish N.
41
Keller, Kevin Lane
38
Kumar, V.
38
Esch, Franz-Rudolf
34
Kirchgeorg, Manfred
34
Bauer, Hans H.
32
Wiedmann, Klaus-Peter
32
Backhaus, Klaus
29
Tomczak, Torsten
29
Vrontis, Demetris
29
Albers, Sönke
28
Kitchen, Philip J.
28
Kerin, Roger A.
27
Kleinaltenkamp, Michael
26
Berndt, Ralph
25
Kuß, Alfred
25
Piercy, Nigel
25
Burmann, Christoph
24
O'Cass, Aron
24
Melewar, T. C.
22
Varadarajan, Rajan
22
Armstrong, Gary
21
Balmer, John M. T.
21
Diller, Hermann
21
Fantapié Altobelli, Claudia
21
Hartley, Steven W.
21
Hinson, Robert
21
Morgan, Neil A.
21
Rajagopal
21
Schultz, Don E.
21
Fritz, Wolfgang
20
Hult, G. Tomas M.
20
Madhani, Pankaj M.
20
Peter, Jerome Paul
20
more ...
less ...
Institution
All
Fachhochschule Erfurt / Fachbereich Wirtschaftswissenschaft
1
Published in...
All
Erfurter Hefte zum angewandten Marketing
17
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
19
Showing
51
-
19
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->