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~person:"Dreher, Angelika"
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Dreher, Angelika
Mühlbacher, Hans
95
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Die Betriebswirtschaft : DBW
2
Industrial marketing management : the international journal for industrial and high-tech firms
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OLC EcoSci
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Strategische Positionierung - Grundpfeiler des Marketings in komplexen und dynamischen Umwelten
Mühlbacher, Hans
- In:
Die Betriebswirtschaft : DBW
56
(
1996
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10001197614
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2
Strategische Positionierung- Grundpfeiler des Marketings in komplexen und dynamischen Umwelten
Mühlbacher, Hans
;
Dreher, Angelika
;
Gabriel-Ritter, …
- In:
Die Betriebswirtschaft : DBW
56
(
1996
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10007313899
Saved in:
3
MIPS--Managing Industrial Positioning Strategies
Mühlbacher, Hans
;
Dreher, Angelika
;
Gabriel-Ritter, …
- In:
Industrial marketing management : the international …
23
(
1994
)
4
,
pp. 287-298
Persistent link: https://www.econbiz.de/10006349424
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