//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dreier, Henrik"
~person:"Shankar, Venkatesh"
~subject:"E-commerce"
~subject:"Mobile application"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Podcast advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
E-commerce
Mobile application
Mobile Marketing
9
Mobile marketing
9
Mobile communications
5
Mobilkommunikation
5
Electronic Commerce
4
Competitive advantage
2
Consumer behaviour
2
Distribution channel
2
Einzelhandel
2
Internet marketing
2
Konsumentenverhalten
2
Market entry
2
Marketing management
2
Marketingmanagement
2
Markteintritt
2
Mobile Anwendung
2
Mobile Business
2
Mobile business
2
Online-Marketing
2
Retail trade
2
Technology
2
Theorie
2
Theory
2
Vertriebsweg
2
Wettbewerbsvorteil
2
Absatzweg
1
Advertising
1
Advertising effects
1
App
1
Arbeitsmobilität
1
Automotive industry
1
Automotive market
1
Automotive services industry
1
Consumer behavior
1
Deutschland
1
Digital marketing
1
Distributionspolitik
1
Germany
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
5
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
4
German
2
Author
All
Dreier, Henrik
Shankar, Venkatesh
Fritz, Wolfgang
9
Bliemel, Friedhelm
7
Fassott, Georg
5
Muther, Andreas
5
Sajad Rezaei
5
Becker, Jörg
4
Heinemann, Gerrit
4
Wamser, Christoph
4
Weiber, Rolf
4
Ahlert, Dieter
3
Büttgen, Marion
3
Cui, Xuebin
3
Dees, Heiko
3
Ghose, Anindya
3
Hermanns, Arnold
3
Meffert, Heribert
3
Nachtmann, Matthias
3
Schmidt, Sebastian
3
Theobald, Axel
3
Wirtz, Bernd W.
3
Albers, Sönke
2
Backhaus, Klaus
2
Bandulet, Martin
2
Bauer, Hans H.
2
Berg, Hartmut
2
Betz, Jürgen
2
Birkhofer, Ben
2
Brand, Simone
2
D'Andria, Diego
2
Dholakia, Nikhilesh
2
Duscha, Andreas
2
Eggert, Andreas
2
Eifert, Dietmar
2
Figge, Stefan
2
Fink, Dietmar
2
Frenzel, Tobias
2
Frost, Raymond
2
Gaiser, Christian
2
more ...
less ...
Published in...
All
Handelsforschung
1
Journal of the Academy of Marketing Science
1
MSI reports : working paper series
1
Marketing in a digital world
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mobile app introduction and online and offline purchases and product returns
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
Saved in:
2
Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati
;
Shankar, Venkatesh
- In:
Marketing in a digital world
,
(pp. 97-119)
.
2019
Persistent link: https://www.econbiz.de/10012123421
Saved in:
3
First-mover advantage in an Internet-enabled market environment : conceptual framework and propositions
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10003758812
Saved in:
4
First-mover advantage on the internet : real or virtual? ; Report No. 05-100
Varadarajan, Rajan
;
Yadav, Manjit S.
;
Shankar, Venkatesh
- In:
MSI reports : working paper series
(
2005
)
1
,
pp. 3-25
Persistent link: https://www.econbiz.de/10002830700
Saved in:
5
Electronic Commerce für neue PKW
Freter, Hermann
;
Dreier, Henrik
- In:
Handelsforschung
14
(
2000
),
pp. 343-364
Persistent link: https://www.econbiz.de/10001473030
Saved in:
6
Absatzkanalstrategien für Automobilhersteller im Electronic Commerce
Dreier, Henrik
-
1999
Persistent link: https://www.econbiz.de/10001406314
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->