Drewniak, Rafał; Karaszewski, Robert - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 4, pp. 743-758
. Design/methodology/approach The paper presents the determinants of the development of brand value. An analysis has also been … insight of marketing activities, that may favor building brand value in the time of recession. It was suggested that recession … for companies in emerging markets, through which it is possible to effectively manage brand value in the time of crisis …