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~person:"Droulers, Olivier"
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Implied motion
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Droulers, Olivier
Biswas, Dipayan
10
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STĂNCIOIU, Aurelia-Felicia
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Journal of advertising research
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Ignite the scent : the effectiveness of implied explosion in perfume ads$dhow dynamic images and messaging drive scent perception and purchase intention
Droulers, Olivier
;
Yu, Junwei
;
Lacoste-Badie, Sophie
- In:
Journal of advertising research
64
(
2024
)
2
,
pp. 154-174
Persistent link: https://www.econbiz.de/10014576992
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2
Blowing minds with exploding dish names/images : the effect of implied explosion on consumer behavior in a restaurant context
Yu, Junwei
;
Droulers, Olivier
;
Lacoste-Badie, Sophie
- In:
Tourism management : research, policies, practice
98
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304507
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