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~person:"Druant, Martine"
~person:"Kwapil, Claudia"
~person:"Skiera, Bernd"
~person:"Spann, Martin"
~subject:"Kosten"
~subject:"Preismanagement"
~type_genre:"Aufsatz im Buch"
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Kosten
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Druant, Martine
Kwapil, Claudia
Skiera, Bernd
Spann, Martin
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10
Roth, Stefan
10
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9
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Phillips, Robert L.
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Hernando, Ignacio
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
4
Pricing decisions in the euro area : how firms set prices and why
3
Improving decision making in real-time bidding
1
Price setting and inflation persistence in Austria, December 15, 2005
1
Pricing-Forschung in Deutschland
1
Revenue Management
1
Source
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ECONIS (ZBW)
11
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1
Hard and soft floors in real-time advertising auctions for online advertisements : impact on publishers' profit
Försch, Steffen
;
Heise, Marc
;
Skiera, Bernd
- In:
Improving decision making in real-time bidding
,
(pp. 14-50)
.
2018
Persistent link: https://www.econbiz.de/10012267655
Saved in:
2
The price-setting behavior of Austrian firms: some survey evidence
Kwapil, Claudia
;
Baumgartner, Josef
;
Scharler, Johann
- In:
Price setting and inflation persistence in Austria, …
,
(pp. 95-144)
.
2006
Persistent link: https://www.econbiz.de/10003338707
Saved in:
3
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003762119
Saved in:
4
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2008
Persistent link: https://www.econbiz.de/10003762167
Saved in:
5
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003565781
Saved in:
6
Suchmaschinenmarketing
Skiera, Bernd
;
Gerstmeier, Eva
;
Stepanchuk, Tanja
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 283-294)
.
2007
Persistent link: https://www.econbiz.de/10003566412
Saved in:
7
Summary of results for the Euro area
Fabiani, Silvia
;
Loupias, Claire
;
Druant, Martine
; …
- In:
Pricing decisions in the euro area : how firms set …
,
(pp. 32-51)
.
2007
Persistent link: https://www.econbiz.de/10003572426
Saved in:
8
Price reactions to demand and cost shocks : survey evidence from Austrian firms
Kwapil, Claudia
;
Baumgartner, Josef
;
Scharler, Johann
- In:
Pricing decisions in the euro area : how firms set …
,
(pp. 55-68)
.
2007
Persistent link: https://www.econbiz.de/10003572428
Saved in:
9
Why are prices sticky? : evidence from an ad hoc survey in Belgium
Aucremanne, Luc
;
Druant, Martine
- In:
Pricing decisions in the euro area : how firms set …
,
(pp. 69-82)
.
2007
Persistent link: https://www.econbiz.de/10003572480
Saved in:
10
Analyse des Gebotsverhaltens im Reverse Pricing
Spann, Martin
- In:
Pricing-Forschung in Deutschland
,
(pp. 199-212)
.
2005
Persistent link: https://www.econbiz.de/10003272521
Saved in:
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