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~person:"Drucker, Peter F."
~person:"Sheth, Jagdish N."
~type_genre:"Guidebook"
~type_genre:"Sammlung"
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Search: subject:"Management"
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Marketing management
14
Marketingmanagement
14
Management
6
Marketing theory
6
Marketingtheorie
6
Consumer behaviour
5
Konsumentenverhalten
5
Marketing
4
Rajan Varadarajan
4
Beziehungsmarketing
3
Relationship marketing
3
Scientific method
3
Strategic management
3
Strategisches Management
3
Theorie
3
Theory
3
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3
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2
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2
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2
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2
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2
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2
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2
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Master production schedule
2
Personalmanagement
2
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2
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2
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2
Brand management
1
Business ethics
1
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1
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1
Conjoint analysis
1
Conjoint-Analyse
1
Dienstleistungsmarketing
1
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1
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1
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Book / Working Paper
28
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Guidebook
Sammlung
Article in journal
38
Aufsatz in Zeitschrift
38
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35
Sammelwerk
35
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27
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18
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15
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English
26
German
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Drucker, Peter F.
Sheth, Jagdish N.
Aronoff, Craig E.
14
Ward, John L.
14
Owen, Jo
9
Adair, John Eric
8
Bragg, Steven M.
8
Levinson, Jay Conrad
8
Nagel, Kurt
8
Schüller, Anne M.
8
Griga, Michael
7
Krauleidis, Raymund
7
Phillips, Jack J.
7
Phillips, Patricia Pulliam
7
Weber, Jürgen
7
Wildemann, Horst
7
Charan, Ram
6
Forsyth, Patrick
6
Gassmann, Oliver
6
Kerzner, Harold
6
Knoblauch, Jörg
6
Kostka, Claudia
6
Lutz, Andreas
6
Scherer, Hermann
6
Sieck, Hartmut
6
Tracy, Brian
6
Weissman, Arnold
6
Wind, Yoram
6
Armstrong, Michael
5
Buffett, Warren
5
Cook, Thomas A.
5
Furnham, Adrian
5
Gitomer, Jeffrey
5
Groth, Alexander
5
Hartmann, Horst
5
Kotler, Philip
5
Nagl, Anna
5
Newton, Richard
5
Otte, Max
5
Pautsch, Peter
5
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Harvard Graduate School of Business Administration
1
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Legends in marketing
14
Legends in strategic marketing
5
Legends in consumer behavior
2
A Harvard business review book
1
HBR's 10 must reads
1
Heinemann business paperbacks
1
The Drucker library
1
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ECONIS (ZBW)
28
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1
Strategic marketing and innovation
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803913
Saved in:
2
Strategic marketing and strategic
management
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803896
Saved in:
3
Strategy and performance
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803914
Saved in:
4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
5
Legends in strategic marketing: Rajan Varadarajan
Varadarajan, Rajan
-
2018
Volume 1. Strategic marketing and strategic
management
-- Volume 2. Strategic marketing and innovation -- Volume 3 …
Persistent link: https://www.econbiz.de/10011791086
Saved in:
6
Marketing
management
Zaltman, Gerald
;
Maclnnis, Deborah J.
;
Smith, Daniel C.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900063
Saved in:
7
Inter-organizational cooperation and interactive marketing
Varadarajan, Rajan
-
2018
Persistent link: https://www.econbiz.de/10011803915
Saved in:
8
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
9
The essential Drucker : selections from the
management
works
Drucker, Peter F.
-
2007
-
Rev. ed.
Persistent link: https://www.econbiz.de/10003607024
Saved in:
10
Was ist
Management
? : Das Beste aus 50 Jahren
Drucker, Peter F.
-
2005
-
3. Aufl.
Persistent link: https://www.econbiz.de/10002578746
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