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~person:"Drummond, Conor"
~person:"Homburg, Christian"
~type_genre:"Aufsatzsammlung"
~type_genre:"Graue Literatur"
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Search: subject:"Business-to-business marketing"
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B-to-B-Marketing
4
Business-to-business marketing
4
Deutschland
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Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
2
Bundling strategy
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Business-to-Business-Marketing
2
Leistungsbündel
2
Relationship marketing
2
Arbeitszufriedenheit
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Brand image
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Brand management
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Causality analysis
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Customer satisfaction
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Economics of information
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Online-Marketing
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Drummond, Conor
Homburg, Christian
Kleinaltenkamp, Michael
13
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7
Fließ, Sabine
4
Plinke, Wulff
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4
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Della Vigna, Stefano
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Reihe: Management-Know-how / M : praxisnah und aktuell
1
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Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
2
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
3
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
4
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
5
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
6
Der erfolgreiche Weg zum Systemanbieter : strategische Neuausrichtung von Industriegüterunternehmen
Homburg, Christian
;
Kühlborn, Sven
-
2003
Persistent link: https://www.econbiz.de/10013430046
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