//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Drummond, Conor"
~person:"Homburg, Christian"
~type_genre:"Aufsatzsammlung"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Business-to-business marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
4
Business-to-business marketing
4
Deutschland
4
Germany
4
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
2
Bundling strategy
2
Business-to-Business-Marketing
2
Leistungsbündel
2
Relationship marketing
2
Arbeitszufriedenheit
1
Befragung
1
Brand image
1
Brand management
1
Causality analysis
1
Communication
1
Customer integration
1
Customer satisfaction
1
Economics of information
1
Erfolgsfaktor
1
Estimation
1
Firm performance
1
Informationsökonomik
1
Internet marketing
1
Interview
1
Job satisfaction
1
Kausalanalyse
1
Kommunikation
1
Kundenintegration
1
Kundenzufriedenheit
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Preismanagement
1
Preispolitik
1
Pricing strategy
1
Salespeople
1
Schätzung
1
Social Web
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Aufsatzsammlung
Non-commercial literature
Article in journal
11
Aufsatz in Zeitschrift
11
Graue Literatur
4
Arbeitspapier
3
Aufsatz im Buch
3
Book section
3
Working Paper
3
Hochschulschrift
2
Collection of articles of several authors
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
German
3
English
3
Author
All
Drummond, Conor
Homburg, Christian
Kleinaltenkamp, Michael
13
Jacob, Frank
8
Backhaus, Klaus
7
Fließ, Sabine
4
Plinke, Wulff
4
Weiber, Rolf
4
Wiedmann, Klaus-Peter
4
Baaken, Thomas
3
Della Vigna, Stefano
3
Durante, Ruben
3
Fritz, Wolfgang
3
Heck, Eric van
3
Hinterhuber, Andreas
3
Knight, Brian G.
3
La Ferrara, Eliana
3
Lilien, Gary L.
3
Strothmann, Karl-Heinz
3
Zunk, Bernd Markus
3
Baumgarth, Carsten
2
Beckert, Walter
2
Burmann, Christoph
2
Büschken, Joachim
2
Ehret, Michael
2
Erhun, Feryal
2
Gey, Thomas
2
Glynn, Mark S.
2
Haase, Michaela
2
Hausman, Warren H.
2
Hofmaier, Richard
2
Kalka, Regine
2
Kliche, Mario
2
Koch, Volker
2
Koppius, Otto
2
Krämer, Andreas
2
Kühlborn, Sven
2
Lu, Yixin
2
Martin, Ludwig
2
Pankalla, Lars
2
Radkevitch, Uladzimir
2
more ...
less ...
Published in...
All
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Reihe: Management-Know-how / M : praxisnah und aktuell
1
The journal of business & industrial marketing
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Special issue: social media in business-to-business interaction, engagement, co-creation, and communication
McGrath, Helen
(
ed.
);
O'Toole, Thomas
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014314174
Saved in:
2
Preismanagement auf Business-to-Business Märkten : Preisstrategie - Preisbestimmung - Preisdurchsetzung
Homburg, Christian
(
ed.
);
Totzek, Dirk
(
contributor
)
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008904879
Saved in:
3
When does brand awareness in business markets really pay off?
Homburg, Christian
;
Klarmann, Martin
;
Schmitt, Jens
-
2010
Persistent link: https://www.econbiz.de/10008938931
Saved in:
4
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
-
2005
Persistent link: https://www.econbiz.de/10013430687
Saved in:
5
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
6
Der erfolgreiche Weg zum Systemanbieter : strategische Neuausrichtung von Industriegüterunternehmen
Homburg, Christian
;
Kühlborn, Sven
-
2003
Persistent link: https://www.econbiz.de/10013430046
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->