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~person:"Du, Jiangang"
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attribution theory
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comparative reviews
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online reviews
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product sales
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Du, Jiangang
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Journal of interactive marketing
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The effects of comparative reviews on
product
sales
Zhang, Min
;
Li, Yuzhuo
;
Sun, Lin
;
Wang, G. Alan
;
Du, …
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10014583180
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