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~person:"Du, Qianzhou"
~person:"Schweidel, David A."
~subject:"Big data"
~subject:"Internet marketing"
~subject:"Social media analytics"
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Big data
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Viral marketing
11
Virales Marketing
11
Online-Marketing
10
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10
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10
Advertising
3
Consumer behaviour
3
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3
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social media
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2
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2
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advertising
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online word-of-mouth
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Du, Qianzhou
Schweidel, David A.
Law, Chun Hung Roberts
11
Mariani, Marcello M.
9
Bigné Alcañiz, J. Enrique
8
Duan, Wenjing
8
Fan, Weiguo
7
Filieri, Raffaele
7
Liu, Yong
7
Xie, Karen L.
7
Kim, Jong Min
6
Li, Hengyun
6
Loureiro, Sandra Maria Correia
6
Munzel, Andreas
6
Okumus, Fevzi
6
Pelsmacker, Patrick de
6
Roy, Gobinda
6
Scott, David Meerman
6
Tan, Yong
6
Xiang, Zheng
6
Adena, Maja
5
Akram, Umair
5
Bradley, Graham L.
5
Datta, Biplab
5
Dens, Nathalie
5
Dwivedi, Yogesh Kumar
5
Gu, Bin
5
Hager, Anselm
5
Law, Rob
5
Phua, Joe
5
Rita, Paulo
5
Ruiz Mafe, Carla
5
Sparks, Beverley
5
Verma, Sanjeev
5
Wu, Luorong
5
Zhou, Wenqi
5
Balaji, M. S.
4
Bilgihan, Anil
4
Borghi, Matteo
4
Chakraborty, Uttam
4
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of hospitality marketing & management
1
Journal of management information systems : JMIS
1
Journal of marketing
1
Journal of marketing research : JMR
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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1
Moderating effects of rating on text and helpfulness in online hotel reviews : an analytical approach
Shin, Seunghun
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10012423287
Saved in:
2
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
3
Effects of user-provided photos on hotel review helpfulness : an analytical approach with deep leaning
Ma, Yufeng
;
Xiang, Zheng
;
Du, Qianzhou
;
Fan, Weiguo
- In:
International journal of hospitality management
71
(
2018
),
pp. 120-131
Persistent link: https://www.econbiz.de/10011849638
Saved in:
4
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
5
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
6
Modeling the role of message content and influencers in social media rebroadcasting
Zhang, Yuchi
;
Moe, Wendy W.
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 100-119
Persistent link: https://www.econbiz.de/10011671940
Saved in:
7
A comparative analysis of major online review platforms : implications for social media analytics in hospitality and tourism
Xiang, Zheng
;
Du, Qianzhou
;
Ma, Yufeng
;
Fan, Weiguo
- In:
Tourism management : research, policies, practice
58
(
2017
),
pp. 51-65
Persistent link: https://www.econbiz.de/10011634642
Saved in:
8
Binge watching and advertising
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011591152
Saved in:
9
Listening in on social media : a joint model of sentiment and venue format choice
Schweidel, David A.
;
Moe, Wendy W.
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 387-402
Persistent link: https://www.econbiz.de/10010399716
Saved in:
10
Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
3
,
pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
Saved in:
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