Duan, Yongrui; Chen, Chen; Huo, Jiazhen - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 5, pp. 1486-1515
Purpose: To encourage buyers to contribute product reviews, some online sellers offer monetary rewards. The purpose of this paper is to investigate the impact of monetary rewards on buyers’ purchase decisions and review contributions, as well as the impact on the seller’s price decisions...