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~person:"Duh, Helen Inseng"
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African journal of business and economic research : AJBER
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International journal of retail and distribution management
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Grocery retailer's brand performances from brand personalities and marketing offerings
Duh, Helen Inseng
;
Pwaka, Oliver
- In:
International journal of retail and distribution management
51
(
2023
)
13
,
pp. 101-122
Persistent link: https://www.econbiz.de/10014484195
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Measuring the sources and outcomes of customer-based brand equity in a service industry
Uford, Imoh
;
Duh, Helen Inseng
- In:
African journal of business and economic research : AJBER
16
(
2021
)
2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10012816232
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