//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dukes, Anthony"
~person:"Hainer, Wolfgang"
~person:"Kempe, David"
~subject:"Brand"
~type:"article"
~type:"book"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Radio commercial"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Hörfunkwerbung
10
Radio advertising
10
Fernsehwerbung
6
Television advertising
6
Fernsehen
5
Media industries
5
Mediensektor
5
Theorie
4
Theory
4
Advertising effects
3
Advertising industry
3
Externalities
3
Externer Effekt
3
Media usage
3
Mediennutzung
3
Television
3
Werbewirkung
3
Werbewirtschaft
3
Werbung
3
Advertising
2
Betriebliche Standortwahl
2
Buyer power
2
Deutschland
2
Firm location choice
2
Fusion
2
Internet marketing
2
Lieferantenmanagement
2
Markenartikel
2
Merger
2
Nachfragemacht
2
Oligopol
2
Oligopoly
2
Online-Marketing
2
Product differentiation
2
Produktdifferenzierung
2
Profitability
2
Rentabilität
2
Supplier relationship management
2
Werbesendung
2
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
Book / Working Paper
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Graue Literatur
1
Non-commercial literature
1
Language
All
English
2
Author
All
Dukes, Anthony
Hainer, Wolfgang
Kempe, David
Gal-Or, Esther
2
Reimann, Sandra
1
Spitzer, Gerald
1
Published in...
All
Journal of economics & management strategy : JEMS
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Minimum differentiation in commercial media markets
Gal-Or, Esther
(
contributor
);
Dukes, Anthony
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001671636
Saved in:
2
Minimum differentiation in commercial media markets
Gal-Or, Esther
;
Dukes, Anthony
- In:
Journal of economics & management strategy : JEMS
12
(
2003
)
3
,
pp. 291-325
Persistent link: https://www.econbiz.de/10001786277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->