Müller, Georg; Bergen, Mark; Dutta, Shantanu; Levy, Daniel - In: Managerial and Decision Economics 28 (2007) 7 (Special Issue: Price Rigidity and Flexibility: New Empirical Evidence), pp. 817-832
There has been increasing interest in understanding how firms undertake non‐price adjustment activities, especially in … activities during holiday periods. We discuss how this relates to the exiting literature on non‐price adjustment and price …