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Dutta, Shantanu
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Platform service offering to business customers : strategic considerations in engendering seller use of marketing tools
Yang, Botao
;
Yang, Sha
;
Dutta, Shantanu
- In:
Marketing science
41
(
2022
)
2
,
pp. 361-379
Persistent link: https://www.econbiz.de/10013363742
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2
Channel design, coordination and performance : future research directions
Sa Vinhas, Alberto
;
Chatterjee, Sharmila
;
Dutta, Shantanu
; …
-
2010
-
Rev.
Persistent link: https://www.econbiz.de/10003971849
Saved in:
3
Success in high technology markets : is marketing capability critical?
Dutta, Shantanu
;
Narasimhan, Om
;
Rajiv, Surendra
-
1999
Persistent link: https://www.econbiz.de/10001441793
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