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~person:"Duysters, Geert"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Inter-firm cooperation"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~subject:"Wissensmanagement"
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Inter-firm cooperation
Konsumentenverhalten
Relationship marketing
Wissensmanagement
Strategic alliance
47
Strategische Allianz
47
Social Web
30
Social web
30
Business network
22
Unternehmensnetzwerk
22
Innovation management
18
Innovationsmanagement
18
Internet marketing
16
Online-Marketing
16
Consumer behaviour
15
Firm performance
11
Unternehmenserfolg
11
Electronic Commerce
10
Unternehmenskooperation
10
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9
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8
KMU
7
SME
7
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6
Fusion
6
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6
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6
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6
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6
Online-Handel
6
Research collaboration
6
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6
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6
Technischer Fortschritt
6
Technological change
6
Technologie
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Technology
6
Viral marketing
6
Virales Marketing
6
Übernahme
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5
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15
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8
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17
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17
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3
Graue Literatur
3
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3
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English
26
Author
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Duysters, Geert
Dwivedi, Yogesh Kumar
Sydow, Jörg
32
Filieri, Raffaele
23
Bouncken, Ricarda B.
19
Loureiro, Sandra Maria Correia
17
Kraus, Sascha
16
Hollebeek, Linda D.
15
Vrontis, Demetris
15
Flavián Blanco, Carlos
14
Harrigan, Paul
14
Man, Ard-Pieter de
14
Martínez-López, Francisco J.
14
Rita, Paulo
14
Ozuem, Wilson
13
Back, Andrea
12
Füller, Johann
12
Hajli, Nick
12
Weissenberger-Eibl, Marion A.
12
Agnihotri, Raj
11
Ahlert, Dieter
11
Casaló, Luis V.
11
Henneberg, Stephan
11
Law, Chun Hung Roberts
11
Zaheer, Akbar
11
Zhang, Jing
11
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Reichwald, Ralf
10
Ritala, Paavo
10
Seo, Yuri
10
Van Den Bulte, Christophe
10
Wegner, Douglas
10
Ahlert, Martin
9
Alt, Rainer
9
Bigné Alcañiz, J. Enrique
9
Brökel, Tom
9
Conduit, Jodie
9
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
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Springer International Publishing
1
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Journal of business research : JBR
3
Journal of retailing and consumer services
3
Technological forecasting & social change : an international journal
3
Maastricht Economic Research Institute on Innovation and Technologie : MERIT
2
A focused issue on understanding growth: entrepreneurship, innovation and diversification
1
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
ERIM report series research in management
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of Indian culture and business management
1
International journal of business information systems : IJBIS
1
Journal of consumer behaviour
1
Psychology & marketing
1
Research policy : policy, management and economic studies of science, technology and innovation
1
Springer briefs in business
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ECONIS (ZBW)
26
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26
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1
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
2
Brands are calling your AVATAR in Metaverse : a study to explore XR-based gamification marketing activities & consumer-based brand equity in virtual world
Arya, Vikas
;
Sambyal, Rachita
;
Sharma, Anshuman
; …
- In:
Journal of consumer behaviour
23
(
2024
)
2
,
pp. 556-585
Persistent link: https://www.econbiz.de/10014507379
Saved in:
3
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
4
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
5
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
7
Editorial introduction to the special issue: Social customer journey : behavioural and social implications of a digitally disruptive environment
Akram, Muhammad Shakaib
;
Dwivedi, Yogesh Kumar
; …
- In:
Technological forecasting & social change : an …
185
(
2022
),
pp. 1-4
Persistent link: https://www.econbiz.de/10014239865
Saved in:
8
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
9
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
10
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
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