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~person:"Dwivedi, Abhishek"
~person:"Hennigs, Nadine"
~person:"John, Deborah Roedder"
~subject:"Brand"
~subject:"Food retailing"
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Customer-based strategic brand management : past progress and future challenges
John, Deborah Roedder
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 17-22
Persistent link: https://www.econbiz.de/10011741472
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The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
19
(
2011/12
)
5
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pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
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